Our History

It all started with Glitz & Glam brushes, a real phenomenon in the United States. Renowned for their unrivaled quality and dazzling design, they were nevertheless rare to find, even on the other side of the Atlantic. In Europe, they were simply non-existent.

At GLOSSYNOVA, we have decided to change the game. Our mission? To finally make this perfect blend of luxury, quality and glamour available to all beauty enthusiasts. By becoming the only boutique in Europe to distribute the Glitz & Glam collection, we are committed to transforming your makeup routine into an exceptional experience. Each brush, each detail, has been designed to magnify your gestures and enhance your creativity. Welcome to the GLOSSYNOVA universe, where beauty meets shine.